{"id":10233,"date":"2022-08-31T17:58:59","date_gmt":"2022-08-31T15:58:59","guid":{"rendered":"https:\/\/dev-refonte.marsatwork.fr\/cas-client\/comment-raconter-l-utilite-de-mon-entreprise\/"},"modified":"2025-02-06T11:46:59","modified_gmt":"2025-02-06T10:46:59","slug":"how-do-i-tell-the-story-of-my-business","status":"publish","type":"maw_work","link":"https:\/\/dev-refonte.marsatwork.fr\/en\/cas-client\/how-do-i-tell-the-story-of-my-business\/","title":{"rendered":"How do I tell the story of my business?"},"content":{"rendered":"\n
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How do I tell the story of my business?<\/h1>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
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Since its creation, the real estate developer Care Promotion has made well-being and health in the broad sense its DNA, which is reflected in the idea of \u200b\u200b\u201ctaking care\u201d. A visionary approach, adopted well before the start of the health crisis and the rise of health issues in public debate.<\/p>\n<\/div>\n <\/div>\n <\/div>\n \n \n

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"The need for Care Promotion: highlighting its corporate culture, differentiating offers, structured around its Purpose, and a relevant message to communities.\r\nThe challenge: recalling and emphasizing the close links between housing and health and positioning yourself as an expert at a time when the competition is seeking to ride on the same theme."\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Marsatwork worked on the creation of the label and imagined, with Care, a set of content, from a health book to an expert podcast. We also participated in the development of language elements and managed press relations, with the assistance of a partner agency.<\/b><\/p>\n

On the coworking side, Marsatwork participated in the launch of the Enb\u00e2 operation, which guarantees the systematic installation of coworking spaces on the ground floor. This gave rise to in-depth reflection on the issues that emerged with the increase in teleworking: isolation, disconnection from one’s team, difficulty separating professional and private life, rooms and equipment not suitable for work, etc.<\/p>\n

These are the words chosen by the Erilia teams, after a long consultation process and numerous workshops, to define its Purpose. This commitment, at the heart of the company’s project and its manifesto, allows it to inaugurate a new phase of its communication on the theme of impact: impact of housing on everyone’s life, on employment, on the environment, on the attractiveness of territories… A change marked by a complete graphic overhaul of the brand: logo, new signature (“Our housing has impact”), new graphic charter…<\/p>\n <\/div>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Results<\/p>\n

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  • Better brand positioning<\/li>\n
  • Naming<\/li>\n
  • Harmonization of communications<\/li>\n<\/ul>\n

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    Partner of Marsatwork, the real estate developer Care Promotion sought to build differentiating offers, promote its corporate culture and develop a relevant discourse.<\/p>\n","protected":false},"featured_media":9509,"template":"","meta":{"_acf_changed":true,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"maw_expertise_tag":[],"maw_work_category":[298],"class_list":["post-10233","maw_work","type-maw_work","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work\/10233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work"}],"about":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/types\/maw_work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media\/9509"}],"wp:attachment":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media?parent=10233"}],"wp:term":[{"taxonomy":"maw_expertise_tag","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_expertise_tag?post=10233"},{"taxonomy":"maw_work_category","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work_category?post=10233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}