{"id":10227,"date":"2023-03-03T18:40:17","date_gmt":"2023-03-03T17:40:17","guid":{"rendered":"https:\/\/dev-refonte.marsatwork.fr\/cas-client\/animer-la-communication-corporate-dune-industrie-de-pointe\/"},"modified":"2025-02-06T11:37:14","modified_gmt":"2025-02-06T10:37:14","slug":"lead-the-corporate-communication-of-a-cutting-edge-industry","status":"publish","type":"maw_work","link":"https:\/\/dev-refonte.marsatwork.fr\/en\/cas-client\/lead-the-corporate-communication-of-a-cutting-edge-industry\/","title":{"rendered":"Lead the corporate communication of a cutting-edge industry"},"content":{"rendered":"\n<div class=\"ghostkit-grid ghostkit-grid-gap-md section-light\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<div class=\"block--block_header-cas-client dark min-h-[680px] flex flex-col items-end justify-center \" data-block_340268d1dacce3ddaaf7cb72accb41b4>\n  <div class=\"pt-[220px] pb-45 md:pb-90 relative w-full\">\n            <div class=\"absolute h-full w-full left-0 top-0\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW.jpeg\" class=\"w-full h-full object-cover\" alt=\"\" srcset=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW.jpeg 2560w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW-300x200.jpeg 300w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW-1024x681.jpeg 1024w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW-768x511.jpeg 768w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW-1536x1022.jpeg 1536w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW-2048x1362.jpeg 2048w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW-500x333.jpeg 500w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW-800x532.jpeg 800w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW-1280x852.jpeg 1280w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/MAW_cas_WW-1920x1277.jpeg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n            <div class=\"absolute w-full h-full top-0 left-0 bg-black\/20\"><\/div>\n        <\/div>\n    \n    <div class=\"container relative\">\n        <div class=\"md:max-w-[60%]\">\n            <div class=\"prose prose-sm md:prose dark:prose-invert \">\n                                    <div class=\" aos-init\" data-aos=\"fade-down\" data-aos-offset=\"-200\" data-aos-delay=\"930\"\n                        data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\"\n                        data-aos-anchor-placement=\"top-center\">\n                        <div class=\"md:text-20 uppercase mb-28\"><span>Watt &amp; Well<\/span>\n                        <\/div>\n                    <\/div>\n                                                    <div class=\" aos-init\" data-aos=\"fade-down\" data-aos-offset=\"-200\" data-aos-delay=\"940\"\n                        data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\"\n                        data-aos-anchor-placement=\"top-center\">\n                        <div class=\"\">\n                            <h1 class=\"font-title\">Lead the corporate communication of a cutting-edge industry<\/h1>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"bg-beige relative w-full inner-section-light\">\n    <div class=\"container \">\n        <div class=\"flex flex-wrap md:space-x-16\">\n            <div class=\"min-w-full md:min-w-[calc((100%-(16px*2))_\/_2)] flex-1 relative py-46 md:py-92\">\n                <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-350\" data-aos-delay=\"950\"\n                    data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\"\n                    data-aos-anchor-placement=\"top-center\">\n                                            <div class=\"text-20 md:text-30\"><p><span>Explaining your job is not always easy&#8230; Especially when you work underground, on earth, or in space. Specialist in power electronics in constrained environments, Watt &amp; Well teams up with major players in energy, electric mobility and space. <\/span><\/p>\n<\/div>\n                                    <\/div>\n            <\/div>\n            <div\n                class=\"min-w-full md:min-w-[calc((100%-(16px*2))_\/_2)] flex-1 relative flex flex-col pb-32 md:pl-130 md:-translate-y-[150px]\">\n                                    <div\n                        class=\"py-32 px-48 rounded-[10px] bg-white text-black overflow-hidden md:max-w-[480px] mb-44 md:mb-88\">\n                        <div class=\"max-h-full overflow-auto \">\n                            <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"950\"\n                                data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\"\n                                data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n                                                                    <div class=\"mb-12 md:text-20\">\n                                        <p class=\"!m-0\">&quot;Initiated during fundraising, the partnership between Marsatwork and Watt&#038;Well has grown, supporting the exponential development of the company specializing in power electronics.&quot;\n                                        <\/p>\n                                    <\/div>\n                                                                                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                <div class=\" aos-init\" data-aos=\"fade-down\" data-aos-offset=\"-600\" data-aos-delay=\"950\"\n                    data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\"\n                    data-aos-anchor-placement=\"top-center\">\n                                                                    <div class=\"md:text-20 mb-32\">Solutions<\/div>\n                        <ul class=\"flex flex-wrap flex-col\">\n                                                            \n                                                                    <li class=\"flex flex-wrap\">\n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Social Networks<\/span><\/a><\/span>\n                                                                                                                            \n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Thought leadership<\/span><\/a><\/span>\n                                                                                                                            \n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Print, digital and video<\/span><\/a><\/span>\n                                                                    <\/li>\n                                                                                                                            \n                                                                    <li class=\"flex flex-wrap\">\n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Editorial<\/span><\/a><\/span>\n                                                                                                                            \n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Employer brand<\/span><\/a><\/span>\n                                                                                                                            \n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Brand Platform<\/span><\/a><\/span>\n                                                                    <\/li>\n                                                                                                                                                <\/ul>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-no section-light\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<div class=\"block--block_text-image-full z-[1] \" data-block_2673bd7b1fd592d42858a6e46ba7fbfd>\n  <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"\" data-aos-duration=\"600\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n    <div class=\"relative overflow-hidden image-left \">\n      <div class=\"container\">\n        <div class=\"flex flex-wrap -mx-8 md:-mx-16\">\n          <div class=\"w-full md:w-1\/2 md:px-16 [.image-left_&#038;]:order-1 [.image-right_&#038;]:order-2\">\n\t\t                      <div class=\"md:absolute [.image-left_&#038;]:left-0 [.image-right_&#038;]:right-0 md:w-1\/2 h-full max-h-[350px] md:max-h-none\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"912\" src=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-01.jpg\" class=\"w-full h-full object-cover\" alt=\"\" srcset=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-01.jpg 976w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-01-300x280.jpg 300w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-01-768x718.jpg 768w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-01-500x467.jpg 500w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-01-800x748.jpg 800w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/>              <\/div>\n\t\t\t                <\/div>\n          <div class=\"w-full md:w-1\/2 px-8 md:px-16 [.image-left_&#038;]:order-2 [.image-right_&#038;]:order-1\">\n            <div class=\"[.image-left_&#038;]:md:pl-100 [.image-right_&#038;]:md:pr-100 py-98\">\n\t\t\t                        <div class=\"prose prose-sm md:prose dark:prose-invert\">\n                  <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"\" data-aos-duration=\"800\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n\t\t\t\t            <p><span>The meeting with Marsatwork took place around Linkedin communication and the company&#8217;s content strategy, which had many assets to highlight: made in France, important technological solutions in the energy transition, career opportunities, etc. <\/span><\/p>\n<p><span>Our client came to seek advice on best practices on RS before building more global communication. In the summer of 2024, Watt &amp; Well unveils updated branding and a new site, at a time when the now-large start-up is participating in the launch of Ariane 6! <\/span><\/p>\n                  <\/div>\n                <\/div>\n\t\t\t\t                  <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md section-light\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12 is-layout-flow wp-block-grid-column-is-layout-flow\"><div class=\"ghostkit-col-content\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md section-light\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"912\" src=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-02-1.jpg\" alt=\"\" class=\"wp-image-8277\" style=\"width:1450px;height:auto\" srcset=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-02-1.jpg 1600w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-02-1-300x171.jpg 300w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-02-1-1024x584.jpg 1024w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-02-1-768x438.jpg 768w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-02-1-1536x876.jpg 1536w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-02-1-500x285.jpg 500w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-02-1-800x456.jpg 800w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-02-1-1280x730.jpg 1280w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-no section-light\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<div class=\"block--block_text-image-full z-[1] \" data-block_ecddfa59301131895dfc387f76d265c6>\n  <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"\" data-aos-duration=\"600\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n    <div class=\"relative overflow-hidden image-left \">\n      <div class=\"container\">\n        <div class=\"flex flex-wrap -mx-8 md:-mx-16\">\n          <div class=\"w-full md:w-1\/2 md:px-16 [.image-left_&#038;]:order-1 [.image-right_&#038;]:order-2\">\n\t\t                      <div class=\"md:absolute [.image-left_&#038;]:left-0 [.image-right_&#038;]:right-0 md:w-1\/2 h-full max-h-[350px] md:max-h-none\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"496\" src=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-05.jpg\" class=\"w-full h-full object-cover\" alt=\"\" srcset=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-05.jpg 768w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-05-300x194.jpg 300w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2023\/03\/ww-05-500x323.jpg 500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>              <\/div>\n\t\t\t                <\/div>\n          <div class=\"w-full md:w-1\/2 px-8 md:px-16 [.image-left_&#038;]:order-2 [.image-right_&#038;]:order-1\">\n            <div class=\"[.image-left_&#038;]:md:pl-100 [.image-right_&#038;]:md:pr-100 py-98\">\n\t\t\t                        <div class=\"prose prose-sm md:prose dark:prose-invert\">\n                  <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"\" data-aos-duration=\"800\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n\t\t\t\t            <p class=\"text-16 md:text-20\">Results<\/p>\n<ul class=\"featured-list--arrow\">\n<li class=\"text-26 md:text-30\">Highlighting the employer brand<\/li>\n<li class=\"text-26 md:text-30\">New site<\/li>\n<li class=\"text-26 md:text-30\">Refreshed branding<\/li>\n<li class=\"text-26 md:text-30\">Regular communication on current events<\/li>\n<\/ul>\n                  <\/div>\n                <\/div>\n\t\t\t\t                  <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marsatwork has been supporting Watt &#038; Well for several months on its digital communication through their LinkedIn page.<\/p>\n","protected":false},"featured_media":9853,"template":"","meta":{"_acf_changed":true,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"maw_expertise_tag":[296,304,311,299,300,303],"maw_work_category":[312],"class_list":["post-10227","maw_work","type-maw_work","status-publish","has-post-thumbnail","hentry","maw_expertise_tag-print-digital-video-en","maw_expertise_tag-reseaux-sociaux-en","maw_expertise_tag-thought-leadership-en","maw_expertise_tag-editorial-en","maw_expertise_tag-marque-employeur-en","maw_expertise_tag-plateforme-de-marque-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work\/10227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work"}],"about":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/types\/maw_work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media\/9853"}],"wp:attachment":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media?parent=10227"}],"wp:term":[{"taxonomy":"maw_expertise_tag","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_expertise_tag?post=10227"},{"taxonomy":"maw_work_category","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work_category?post=10227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}