{"id":10225,"date":"2024-07-08T12:12:16","date_gmt":"2024-07-08T10:12:16","guid":{"rendered":"https:\/\/dev-refonte.marsatwork.fr\/cas-client\/communication-interne-mieux-engager-et-fideliser\/"},"modified":"2025-02-06T11:33:53","modified_gmt":"2025-02-06T10:33:53","slug":"internal-communication-better-engagement-and-loyalty","status":"publish","type":"maw_work","link":"https:\/\/dev-refonte.marsatwork.fr\/en\/cas-client\/internal-communication-better-engagement-and-loyalty\/","title":{"rendered":"Internal communication: better engagement and loyalty"},"content":{"rendered":"\n<div class=\"ghostkit-grid ghostkit-grid-gap-md section-dark\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<div class=\"block--block_header-cas-client dark min-h-[680px] flex flex-col items-end justify-center \" data-block_40d3980b18b6f3de41416cfbd65d2f2c>\n  <div class=\"pt-[220px] pb-45 md:pb-90 relative w-full\">\n            <div class=\"absolute h-full w-full left-0 top-0\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2.jpeg\" class=\"w-full h-full object-cover\" alt=\"\" srcset=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2.jpeg 2560w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2-300x200.jpeg 300w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2-1024x681.jpeg 1024w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2-768x511.jpeg 768w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2-1536x1022.jpeg 1536w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2-2048x1362.jpeg 2048w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2-500x333.jpeg 500w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2-800x532.jpeg 800w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2-1280x852.jpeg 1280w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/MAW_cas_CEPAC-int2-1920x1277.jpeg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n            <div class=\"absolute w-full h-full top-0 left-0 bg-black\/20\"><\/div>\n        <\/div>\n    \n    <div class=\"container relative\">\n        <div class=\"md:max-w-[60%]\">\n            <div class=\"prose prose-sm md:prose dark:prose-invert \">\n                                    <div class=\" aos-init\" data-aos=\"fade-down\" data-aos-offset=\"-200\" data-aos-delay=\"930\"\n                        data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\"\n                        data-aos-anchor-placement=\"top-center\">\n                        <div class=\"md:text-20 uppercase mb-28\"><span>CEPAC<\/span>\n                        <\/div>\n                    <\/div>\n                                                    <div class=\" aos-init\" data-aos=\"fade-down\" data-aos-offset=\"-200\" data-aos-delay=\"940\"\n                        data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\"\n                        data-aos-anchor-placement=\"top-center\">\n                        <div class=\"\">\n                            <h1 class=\"font-title\">Internal communication: better engagement and loyalty<\/h1>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"bg-beige relative w-full inner-section-light\">\n    <div class=\"container \">\n        <div class=\"flex flex-wrap md:space-x-16\">\n            <div class=\"min-w-full md:min-w-[calc((100%-(16px*2))_\/_2)] flex-1 relative py-46 md:py-92\">\n                <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-350\" data-aos-delay=\"950\"\n                    data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\"\n                    data-aos-anchor-placement=\"top-center\">\n                                            <div class=\"text-20 md:text-30\"><p><span>Creating a continuous dialogue between different professions of origin and between territories far from each other is a real challenge&#8230; For several years, Marsatwork has been running the internal media of the Caisse d&#8217;Epargne CEPAC, the second national bank after that of Paris. With the help of our editorial teams and our consultants, our CEPAC Media content strategy is designed to provide keys, share good practices and promote teams.<\/span><\/p>\n<\/div>\n                                    <\/div>\n            <\/div>\n            <div\n                class=\"min-w-full md:min-w-[calc((100%-(16px*2))_\/_2)] flex-1 relative flex flex-col pb-32 md:pl-130 md:-translate-y-[150px]\">\n                                    <div\n                        class=\"py-32 px-48 rounded-[10px] bg-white text-black overflow-hidden md:max-w-[480px] mb-44 md:mb-88\">\n                        <div class=\"max-h-full overflow-auto \">\n                            <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"950\"\n                                data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\"\n                                data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n                                                                    <div class=\"mb-12 md:text-20\">\n                                        <p class=\"!m-0\">&quot;After an intensive expansion phase, we had the challenge of bringing together new banks and new teams who had joined the group. The particularity of this integration was to affect several continents, Caisse d&#8217;Epargne CEPAC now having 30% of its activity and employees in Overseas.&quot;\n                                        <\/p>\n                                    <\/div>\n                                                                                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                <div class=\" aos-init\" data-aos=\"fade-down\" data-aos-offset=\"-600\" data-aos-delay=\"950\"\n                    data-aos-duration=\"1200\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\"\n                    data-aos-anchor-placement=\"top-center\">\n                                                                    <div class=\"md:text-20 mb-32\">Solutions<\/div>\n                        <ul class=\"flex flex-wrap flex-col\">\n                                                            \n                                                                    <li class=\"flex flex-wrap\">\n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Print, digital and video<\/span><\/a><\/span>\n                                                                                                                            \n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Editorial<\/span><\/a><\/span>\n                                                                                                                            \n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Employer brand<\/span><\/a><\/span>\n                                                                    <\/li>\n                                                                                                                            \n                                                                    <li class=\"flex flex-wrap\">\n                                                                <span\n                                    class=\" border pt-5 px-10 pb-2 text-14 font-medium rounded-[6px] mr-8 mb-8 last:mr-0\"><a\n                                        href=\"\"><span>Journey through key moments<\/span><\/a><\/span>\n                                                                                                                                                <\/ul>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-no section-light\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<div class=\"block--block_text-image-full z-[1] \" data-block_1e73903191bb426fb129db74697e8b7c>\n  <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"\" data-aos-duration=\"600\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n    <div class=\"relative overflow-hidden image-left \">\n      <div class=\"container\">\n        <div class=\"flex flex-wrap -mx-8 md:-mx-16\">\n          <div class=\"w-full md:w-1\/2 md:px-16 [.image-left_&#038;]:order-1 [.image-right_&#038;]:order-2\">\n\t\t                      <div class=\"md:absolute [.image-left_&#038;]:left-0 [.image-right_&#038;]:right-0 md:w-1\/2 h-full max-h-[350px] md:max-h-none\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"912\" src=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-01.jpg\" class=\"w-full h-full object-cover\" alt=\"\" srcset=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-01.jpg 976w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-01-300x280.jpg 300w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-01-768x718.jpg 768w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-01-500x467.jpg 500w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-01-800x748.jpg 800w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/>              <\/div>\n\t\t\t                <\/div>\n          <div class=\"w-full md:w-1\/2 px-8 md:px-16 [.image-left_&#038;]:order-2 [.image-right_&#038;]:order-1\">\n            <div class=\"[.image-left_&#038;]:md:pl-100 [.image-right_&#038;]:md:pr-100 py-98\">\n\t\t\t                        <div class=\"prose prose-sm md:prose dark:prose-invert\">\n                  <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"\" data-aos-duration=\"800\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n\t\t\t\t            <div class=\"translate-tooltip-mtz translator-hidden\">\n<div class=\"header\">\n<p><span>With a wide diversity of sections and formats (\u201cPhotomaton\u201d, \u201cA caf\u00e9 with\u2026\u201d, \u201cDatafocus\u201d or the monthly talk show \u201cCEPAC and you\u201d presented by journalist Elsa Charbit\u2026), CEPAC Media mixes live broadcasts, feature articles and snack content. Unifying, efficient, useful and lively content. <\/span><\/p>\n<\/div>\n<\/div>\n                  <\/div>\n                <\/div>\n\t\t\t\t                  <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md section-light\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1360\" src=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06.jpg\" alt=\"\" class=\"wp-image-8271\" srcset=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06.jpg 2432w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06-300x168.jpg 300w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06-1024x573.jpg 1024w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06-768x429.jpg 768w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06-1536x859.jpg 1536w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06-2048x1145.jpg 2048w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06-500x280.jpg 500w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06-800x447.jpg 800w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06-1280x716.jpg 1280w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/CEPAC_MEDIA-06-1920x1074.jpg 1920w\" sizes=\"auto, (max-width: 2432px) 100vw, 2432px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-no section-light\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<div class=\"block--block_text-image-full z-[1] \" data-block_349a4d321f7e868e03c81f92adeb33e6>\n  <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"\" data-aos-duration=\"600\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n    <div class=\"relative overflow-hidden image-left \">\n      <div class=\"container\">\n        <div class=\"flex flex-wrap -mx-8 md:-mx-16\">\n          <div class=\"w-full md:w-1\/2 md:px-16 [.image-left_&#038;]:order-1 [.image-right_&#038;]:order-2\">\n\t\t                      <div class=\"md:absolute [.image-left_&#038;]:left-0 [.image-right_&#038;]:right-0 md:w-1\/2 h-full max-h-[350px] md:max-h-none\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"2002\" height=\"897\" src=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2.jpg\" class=\"w-full h-full object-cover\" alt=\"\" srcset=\"https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2.jpg 2002w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2-300x134.jpg 300w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2-1024x459.jpg 1024w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2-768x344.jpg 768w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2-1536x688.jpg 1536w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2-500x224.jpg 500w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2-800x358.jpg 800w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2-1280x574.jpg 1280w, https:\/\/dev-refonte.marsatwork.fr\/app\/uploads\/2024\/07\/title-wrap-cepac-media-2-1920x860.jpg 1920w\" sizes=\"auto, (max-width: 2002px) 100vw, 2002px\" \/>              <\/div>\n\t\t\t                <\/div>\n          <div class=\"w-full md:w-1\/2 px-8 md:px-16 [.image-left_&#038;]:order-2 [.image-right_&#038;]:order-1\">\n            <div class=\"[.image-left_&#038;]:md:pl-100 [.image-right_&#038;]:md:pr-100 py-98\">\n\t\t\t                        <div class=\"prose prose-sm md:prose dark:prose-invert\">\n                  <div class=\" aos-init\" data-aos=\"fade\" data-aos-offset=\"-200\" data-aos-delay=\"\" data-aos-duration=\"800\" data-aos-easing=\"ease\" data-aos-mirror=\"true\" data-aos-once=\"false\" data-aos-anchor-placement=\"top-center\">\n\t\t\t\t            <div class=\"translate-tooltip-mtz translator-hidden\">\n<div class=\"header\"><\/div>\n<\/div>\n<div class=\"translate-tooltip-mtz translator-hidden\">\n<div class=\"header\"><span style=\"color: var(--tw-prose-body); font-family: var(--theme-font-body); font-size: 20px;\">Results<\/span><\/div>\n<\/div>\n<ul class=\"featured-list--arrow\">\n<li class=\"text-26 md:text-30\">Better internal communication<\/li>\n<li class=\"text-26 md:text-30\">Team valuation<\/li>\n<li class=\"text-26 md:text-30\">Easy information sharing<\/li>\n<\/ul>\n                  <\/div>\n                <\/div>\n\t\t\t\t                  <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating a continuous dialogue between different professions of origin and between territories far from each other is a real challenge&#8230;<\/p>\n","protected":false},"featured_media":9851,"template":"","meta":{"_acf_changed":true,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"maw_expertise_tag":[296,299,300,301],"maw_work_category":[302],"class_list":["post-10225","maw_work","type-maw_work","status-publish","has-post-thumbnail","hentry","maw_expertise_tag-print-digital-video-en","maw_expertise_tag-editorial-en","maw_expertise_tag-marque-employeur-en","maw_expertise_tag-pmc-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work\/10225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work"}],"about":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/types\/maw_work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media\/9851"}],"wp:attachment":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media?parent=10225"}],"wp:term":[{"taxonomy":"maw_expertise_tag","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_expertise_tag?post=10225"},{"taxonomy":"maw_work_category","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work_category?post=10225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}