{"id":10223,"date":"2024-07-17T10:37:21","date_gmt":"2024-07-17T08:37:21","guid":{"rendered":"https:\/\/dev-refonte.marsatwork.fr\/cas-client\/parce-que-la-com-corporate-la-com-rse-et-la-com-produits-sont-etroitement-liees\/"},"modified":"2025-02-06T11:50:17","modified_gmt":"2025-02-06T10:50:17","slug":"when-corporate-csr-and-products-are-linked","status":"publish","type":"maw_work","link":"https:\/\/dev-refonte.marsatwork.fr\/en\/cas-client\/when-corporate-csr-and-products-are-linked\/","title":{"rendered":"When corporate, CSR and products are linked"},"content":{"rendered":"\n
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Cr\u00e9dit Agricole Immobilier<\/span>\n <\/div>\n <\/div>\n
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When corporate communications, CSR communications and product communications are closely linked…<\/h1>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
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Cr\u00e9dit Agricole Immobilier’s residential programs each have their own identity, their promise, their atmosphere, their targets… However, the brand is a guarantee of assurance and pride for all employees. By working on a common and modular charter, Marsatwork has provided the creative guidelines necessary for local and identifiable communication.<\/p>\n<\/div>\n <\/div>\n <\/div>\n \n \n

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"The idea was to create a common framework to professionalize and standardize all the group’s speaking engagements. Also, a CSR component made it possible to set the framework for Cr\u00e9dit Agricole Immobilier’s environmental claims."\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Solutions<\/div>\n
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  • \n Print, digital and video<\/span><\/a><\/span>\n \n Editorial<\/span><\/a><\/span>\n \n Brand Platform<\/span><\/a><\/span>\n <\/li>\n \n
  • \n Hostile stories<\/span><\/a><\/span>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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    Also, the creation of the \u201cNature in the city\u201d program and a reflection on the \u201chostile stories\u201d affecting Cr\u00e9dit Agricole Immobilier led the agency to propose a set of best practices in terms of environmental claims. Avoiding greenwashing is essential today, both from a legal point of view and from a customer trust point of view.<\/span><\/p>\n <\/div>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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    • Corporate communication<\/li>\n
    • Product branding<\/li>\n
    • Safe environmental claims<\/li>\n
    • Reinforced sense of belonging to the group<\/li>\n<\/ul>\n <\/div>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

      Cr\u00e9dit Agricole Immobilier’s residential programs each have their own identity, their promise, their atmosphere, their targets… However, the brand is a guarantee of assurance and pride for all employees. By working on a common and modular charter, Marsatwork has provided the creative guidelines necessary for local and identifiable communication.<\/p>\n","protected":false},"featured_media":9510,"template":"","meta":{"_acf_changed":true,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"maw_expertise_tag":[296,299,303,307],"maw_work_category":[],"class_list":["post-10223","maw_work","type-maw_work","status-publish","has-post-thumbnail","hentry","maw_expertise_tag-print-digital-video-en","maw_expertise_tag-editorial-en","maw_expertise_tag-plateforme-de-marque-en","maw_expertise_tag-recits-hostiles-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work\/10223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work"}],"about":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/types\/maw_work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media\/9510"}],"wp:attachment":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media?parent=10223"}],"wp:term":[{"taxonomy":"maw_expertise_tag","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_expertise_tag?post=10223"},{"taxonomy":"maw_work_category","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work_category?post=10223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}