{"id":10222,"date":"2024-07-17T10:47:29","date_gmt":"2024-07-17T08:47:29","guid":{"rendered":"https:\/\/dev-refonte.marsatwork.fr\/cas-client\/transformer-une-raison-detre-en-love-brand\/"},"modified":"2025-02-06T11:25:05","modified_gmt":"2025-02-06T10:25:05","slug":"transform-a-reason-for-being-into-a-love-brand","status":"publish","type":"maw_work","link":"https:\/\/dev-refonte.marsatwork.fr\/en\/cas-client\/transform-a-reason-for-being-into-a-love-brand\/","title":{"rendered":"Transform a reason for being into a love brand"},"content":{"rendered":"\n
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Groupe Eaux de Marseille<\/span>\n <\/div>\n <\/div>\n
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Transform a reason for being into a love brand<\/h1>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
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Defining a specific purpose makes it possible to support a company’s corporate communication, to give it a direction and to guide its CSR policy.<\/p>\n<\/div>\n

A pioneering agency in the implementation of the Pacte law, Marsatwork successfully supported the Eaux de Marseille group, a subsidiary of Veolia, in identifying its values \u200b\u200band writing its mission.<\/p>\n

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"For a company that is part of the daily lives of hundreds of thousands of local residents, the Purpose must be universal, sound self-evident without being too easy."\n <\/p>\n <\/div>\n

Communications Manager Eaux de Marseille Group<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n
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  • \n Reason for being<\/span><\/a><\/span>\n \n Employer brand<\/span><\/a><\/span>\n \n Brand Platform<\/span><\/a><\/span>\n <\/li>\n \n
  • \n Social Networks<\/span><\/a><\/span>\n \n Print, digital and video<\/span><\/a><\/span>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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    Work co-constructed with the group’s stakeholders (from interviews, workshops, meetings with customers, etc.), the first part of our mission led to a repositioning of the brand which supplies water to more than 2 million people.<\/p>\n

    A phase which notably made it possible to validate an essential point: the awareness shared by all of the impact of water and its preservation. Symbol of a brand overhaul, the slogan \u201cOur territory is so precious\u201d has become the signature of Eaux de Marseille.<\/p>\n

    A sentence which affirms the company’s commitment to both health and ecology, the general interest as well as the preservation of the territory, environmental standards, water quality, consumer well-being and the expertise of employees.<\/p>\n <\/div>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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