{"id":10218,"date":"2024-07-22T11:04:55","date_gmt":"2024-07-22T09:04:55","guid":{"rendered":"https:\/\/dev-refonte.marsatwork.fr\/cas-client\/transformer-le-rapport-rse-en-nouveau-recit-de-lentreprise\/"},"modified":"2025-02-06T10:42:27","modified_gmt":"2025-02-06T09:42:27","slug":"transform-the-csr-report-into-a-new-company-story","status":"publish","type":"maw_work","link":"https:\/\/dev-refonte.marsatwork.fr\/en\/cas-client\/transform-the-csr-report-into-a-new-company-story\/","title":{"rendered":"Transform the CSR report into a new company story"},"content":{"rendered":"\n
\n
\n
\n
\n
\n
\n
\n \"\"\n
<\/div>\n <\/div>\n \n
\n
\n
\n
\n
Yves Rocher<\/span>\n <\/div>\n <\/div>\n
\n
\n

Transform the CSR report into a new company story<\/h1>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n
\n
\n
\n
\n

The CSR (Corporate Social Responsibility) report has long been a very administrative and technical document, intended for internal communication. Today, this document is changing its usefulness. <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n \n \n

\n
\n
\n

"Marsatwork was the ideal partner to challenge us and support us in developing a more embodied story through the brand, its collaborators and partners, in a document accessible to all and learners."\n <\/p>\n <\/div>\n

Anna Marion-Lashermes, Strategy and Communication Manager Yves Rocher<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
Solutions<\/div>\n
    \n \n
  • \n CSR communication<\/span><\/a><\/span>\n \n CSR report<\/span><\/a><\/span>\n \n CSR strategy<\/span><\/a><\/span>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
    \n
    \n
    \n
    \n
    \n
    \n
    \n
    \n\t\t
    \n \"\" <\/div>\n\t\t\t <\/div>\n
    \n
    \n\t\t\t
    \n
    \n\t\t\t\t

    Many companies want to make it a real communication tool, aimed at a broader target: influencers, journalists, employees and ultimately… customers and consumers.<\/span><\/p>\n

    Our interlocutors, at Yves Rocher, arrived with a precise idea of \u200b\u200bthe document sought: a report that can be leafed through like a magazine, at the same time visual, accessible, interesting in the approach and very demanding in terms of the facts reported.<\/span><\/p>\n

    We wrote a captivating story, thanks to a unity of place (La Gacilly, Breton cradle of the brand), embodied words (a series of interviews) and a narrative arc (\u201cfrom the plant to the skin\u201d).<\/span><\/p>\n <\/div>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

    \n
    \n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
    \n
    \n
    \n
    \n
    \n
    \n
    \n
    \n\t\t
    \n \"\" <\/div>\n\t\t\t <\/div>\n
    \n
    \n\t\t\t
    \n
    \n\t\t\t\t

    Results<\/p>\n

      \n
    • Intense dialogue made easy<\/li>\n
    • More credibility for the brand<\/li>\n
    • Anti-greenwashing tips<\/li>\n
    • Eco-design advice for a reduced carbon impact<\/li>\n<\/ul>\n <\/div>\n <\/div>\n\t\t\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

      The CSR (Corporate Social Responsibility) report has long been a very administrative and technical document, intended for internal communication. Today, this document is changing its usefulness.<\/p>\n","protected":false},"featured_media":9774,"template":"","meta":{"_acf_changed":true,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"maw_expertise_tag":[274,277,278],"maw_work_category":[291],"class_list":["post-10218","maw_work","type-maw_work","status-publish","has-post-thumbnail","hentry","maw_expertise_tag-communication-rse-en","maw_expertise_tag-rapport-rse-en","maw_expertise_tag-strategie-rse-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work\/10218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work"}],"about":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/types\/maw_work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media\/9774"}],"wp:attachment":[{"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/media?parent=10218"}],"wp:term":[{"taxonomy":"maw_expertise_tag","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_expertise_tag?post=10218"},{"taxonomy":"maw_work_category","embeddable":true,"href":"https:\/\/dev-refonte.marsatwork.fr\/en\/wp-json\/wp\/v2\/maw_work_category?post=10218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}