{"id":10133,"date":"2024-06-19T13:44:14","date_gmt":"2024-06-19T11:44:14","guid":{"rendered":"https:\/\/dev-refonte.marsatwork.fr\/publication\/lart-de-la-raison-detre\/"},"modified":"2025-02-06T09:33:30","modified_gmt":"2025-02-06T08:33:30","slug":"the-art-of-purpose","status":"publish","type":"maw_publication","link":"https:\/\/dev-refonte.marsatwork.fr\/en\/publication\/the-art-of-purpose\/","title":{"rendered":"The art of purpose"},"content":{"rendered":"\n
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This is not a manual of good conduct.
\nThe Art of New Stories opens the way to conscious and sustainable imaginations, compatible with planetary limits.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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In these 100 pages\u2026<\/p>\n

\u2013 disaster scenarios, sometimes necessary to integrate new realities and future risks,<\/p>\n

\u2013 an analysis of collective frescoes and the enthusiasm they cause,<\/p>\n

\u2013 a long interview with Emery Jacquillat, the boss of Camif who, by renouncing \u201cBlack Friday\u201d, wrote a new page in the story of success in business<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\n\n\n\n

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We also talk about it…<\/p>\n

\u2013 the importance of mastering the substantive subjects to talk about the climate as much for journalists as for all storytellers (with the journalist Vincent Giret, former news boss of Radio France),<\/p>\n

\u2013 the distribution of speeches, between the communication services and the CSR services, on the new stories of the company,<\/p>\n

\u2013 long content to avoid the pitfall of simplification (with Marie Kock, essayist).<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Download your copy<\/h2><\/div><\/div>\n
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